PLAYLOGIQ
at ICE Barcelona 2025
A breathtaking two-story masterpiece spanning 373 square meters, this immersive stand redefines the event experience. Designed to seamlessly blend business, entertainment, and interactive engagement, every space serves a distinct purpose. The vibrant bar area buzzes with energy, fostering dynamic informal meetings, while the first-floor lounges offer an exclusive setting for high-level business discussions and VIP interactions. At the heart of the design stands an artistic installation that rises boldly, its presence magnified by a mirrored floor that doubles its impact. Step inside, and visitors are transported into a mesmerizing interactive journey, where five immersive scenarios bring the brand’s story to life through cutting-edge projections.
